Going Digital With Your Menu Signage
With new rules being implemented by the Food and Drug Administration (FDA) rapidly approaching,
owners and managers need to be prepared. By December 1, 2016, restaurant chains and retailers will be
required to provide customers with calorie counts on food and beverages.
The FDA also reported that consumers get about one third of their calories from outside their home,
meaning the new laws will make quite the impact. Consumers tend to base their decisions on what to eat
when they can compare calorie, fat, and sodium counts, and restaurant operators are already taking this
into consideration. Menus are constantly updated so a method that is both cost-efficient and practical has
many operators turning to digital.
Digital Menu Options
For restaurant operators, there are numerous opportunities to incorporate digital signage at their
establishment. Depending on your food establishment, you should look into updating your outdoor drive-
thru or walk-up menu, or consider adding kiosks or tablets. When choosing digital signage, it is important
to choose high-quality displays with little to no glare and clearly displayed print. For outdoor signage, the
hardware should be able to withstand extreme weather temperatures and conditions, and contain
Digital Menu Benefits
A digital menu is visually pleasing and can entice customers to make additional purchases. Restaurant
operators can use this to their advantage by using it to promote new or healthier menu items. A digital
menu is easier to maintain and update, and is cheaper. A hard copy of a menu needs to be cleaned and
stored on a daily basis. Menu and price changes require re-prints and are expensive. Digital menus allow
you to make food and price changes from your computer, which can sever your operation costs greatly.
Digital Menu Affects
Adding digital signage doesn’t mean you need to change your entire concept, but rather, enhance
it. McDonald’s, one the leading fast-food chains, recently launched a kiosk feature in a limited number of
restaurants across the U.S. Guests still have the option to order in-store from a cashier at the counter, but
now also have the option to use a kiosk. Studies have shown that customers feel more at ease with a
kiosk because they are able to take their time browsing through the menu, and are more likely to spend
more on their order.
When people are more aware of nutritional information, they are more likely to make a health-conscious
decision. The new laws will make a huge impact on the food and restaurant industry and essentially
create food awareness. Digital menus will engage the customer more and benefit both the restaurant and